Target is ending a long-standing practice that some customers relied on to save money.
The retailer announced it will no longer match prices for products customers purchase from places like Walmart and Amazon. The change goes into effect July 28,
Retail Dive reported.
In a statement to the
retail news website,
Target said shoppers “overwhelmingly price match Target and not other retailers.”
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“We’re always working to deliver consumers outstanding value and give them confidence to choose Target, with our everyday low prices, affordable and quality-focused owned brands, incredible deals, free-to-join membership program, Target Circle, and more,” the spokesperson said.
Target’s current price match policy covers
shoppers who buy a qualifying item at the retailer and then find the identical item on sale for less at Walmart, Amazon, Target.com or through a Target Circle deal. Price matches must be requested at the time of purchase or within 14 days, the policy noted, and excludes items sold through a third-party vendor on one of the competing company’s websites.
Price matching is only allowed for identical items with the same brand name, size, weight, color, quantity and model number.
The change puts Target more in line with Walmart and Amazon,
Retail Dive reported.
Walmart ended
,
its price-matching service in 2019 and Amazon does not offer price matching at all.
